No matter what strategies the marketing team put together

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likes a post generated on social media Initially the idea was that for every like the post received tentree would plant one tree However the team had to restructure the campaign to ensure they could fulfill the planting obligations So they agreed tentree would plant trees if the post hit five million likes — one tree for every ten likes Creating a thumb-stopping Instagram post With the goal of five million


likes to plant trees in place the marketing team focused on how it could achieve that goal meanwhile another team within tentree was heads down working on creating the post itself the campaign Email Data wouldn’t succeed if the post didn’t jump out from the feed and stop people from scrolling JP Boulais a senior lead graphic designer at tentree was tasked with creating visuals for






The Worlds Most Sustainable Post JP’s first port of call was to research other successful social media posts and ads He then began to sketch out a bunch of ideas — over in total Here are some of the early concepts for the post With so many design ideas JP decided to put together a short checklist of criteria for the post to help him and the team narrow in on the winning design