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This report is what you see when you log in to your Google Analytics account analytics strategyUnderstand AABC AnalyticsWhen you first open Google Analytics, it may be difficult for you to understand all the reports and metrics presented.Luckily, these reports are organized into helpful groups:A – Audience/ViewersA – AcquisitionB – BehaviorC – ConversionThe AABC group maps metrics and reports to make it easy to analyze the performance of your digital marketing funnel.(To refresh your memory about digital marketing funnels, check out our Digital Marketing Funnel Strategy guide.
Audience reports include metrics about who your visitors are , which can help deter British Student Phone Number List rget persona.This includes data such as age, gender, location, language and interests.Acquisition reports tell you where your visitors are coming from . .This includes reports on specific traffic sources or campaign performance (such as Facebook Ads) analytics strategyBehavior reports teach you what visitors do once they're on your site . This data is important for understanding the middle and bottom of your funnel.This includes reports such as the most popular landing and exit pages or the most common behavior flows on your website.
Conversion reports show how important conversions are to your site . You will use this data to analyze your middle and bottom of the funnel.This includes reports on goal conversion rate, revenue, or sales per product.Take time to familiarize yourself with the various reports in each group.You don't need to understand or even dig deep into each group, but having knowledge of what's available within the tool is fundamental to the next steps in creating a Web Analytics strategy.Create and Implement a Measurement PlanThis is where things start to get interesting in implementing a Web Analytics strategy.
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