This is about removing bot and spam traffic from reporting

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provided by SEO tools. Moreover, search engines customize the results provided to users based on many factors – location, device type, language, search history, etc. The same search will produce different results for different users. Therefore, the data provided by SEO tools does not always "match" the results we see on Google on a given day, in a given region. 5. Data filtering Some tools, such as Google Analytics, allow data filtering, which can lead to differences in traffic reports – sometimes significant. . 6. Data segmentation The way each analytics tool segments data (by country, device, page type, etc.) can also contribute to discrepancies.


Configuring the tools Discrepancies can also ultimately be caused by how Special Data the tools used are set up and configured. For example, if Google Analytics is not configured correctly, data discrepancies may occur. SEO Data Discrepancies (5) To worry? Discrepancies between data provided by various SEO analytics tools are not uncommon. Nor does it necessarily indicate a problem. However, it is important how we integrate them into the SEO strategy. These tools should be used in a complementary fashion.







once you understand the advantages of each, to get the most complete picture of a site's performance. Constant monitoring helps you understand the trends and evolution of the data rather than getting stuck on one figure or another. *** We hope this information is useful to you. For more recommendations, follow us on Facebook , Instagram , LinkedIn and TikTok . Subscribe to the SEO 365 newsletter and join our community on the Online Marketing Strategies by SEO 365 group . If you want to discuss online marketing & SEO strategies that pay off, sign up now for.