The client s contacts when

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Videos, posts on social networks, interactive content, online courses. And any types of communications not only email and SMS calls, but also communication on social networks, instant messengers, chats and chat bots on websites. Social networks and retargeting have significantly reduced the cost of quickly distributing your content to the audience for whom this content is relevant at the moment. And in a sense, they even made it less necessary to capture  visiting the site. Almost all advertising platforms make it possible to convey the desired message to the desired client through retargeting without even knowing his email address.

Every interaction with a potential or current client should bring him additional value new photo editing servies interesting information, answers to his questions, solutions to his current problems. The core of the inbound marketing methodology is the analysis of the consumer s profile, analysis of his customer journey, identification of topics of interest to him at different stages of his customer journey and offering the necessary interesting content at the right time.



A client told me at one of the meetings, “I don t understand how your inbound marketing differs from normal digital marketing.” Perhaps there is only one difference as such, no one offers a single methodology for correct digital marketing. And inbound marketing is precisely the methodology that was formulated and popularized by HubSpot, of which our agency is a partner.