Kantar and Feigua short video reports

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Secondly, compared to Byte, Tencent has actually fallen behind in terms of e-commerce closed loop and traffic value. Increasing capital expenditure now will only achieve twice the result with half the effort. Finally, the video account has made certain distinctions at the content level between Douyin and Douyin, thereby achieving the mission of allowing some users to transfer first.  Picture: Video account Douyin’s popular content tags, source: , compiled by Brocade Research Institute If video accounts can form a commercial closed loop similar to Douyin in tracks with an advantage in content


segmentation (such as mother and baby, workplace or high value-added Malaysia Phone Number Data knowledge paid content), increase the traffic value of the advantageous track, and take the lead in dividing Once you get a piece of the big cake of short video traffic value, you can rely on the complete social system to reshuffle the cards. Of course, the current commercial volume of video accounts is still difficult to compare with Douyin. However, we can see that Tencent has taken a series of actions to improve the product form: for example, the criticized acquaintance social network is not




suitable for private content, and it has also launched two functions: red heart likes (shareable) and thumbs up likes (private). Another example is Behind Taobao's opening of WeChat payment, is it possible that video accounts will be listed on Taobao's little yellow cars in the future? We believe that this is not just an imagination on paper. The Tencent video account needs users, user stickiness (forwarding and sharing function), and content that can be polished and gathered better, more, and faster. So what does it lack? It goes without saying: supply of goods and services on a sufficient scale. Who has the ability and who has the will?