|
Aseller for personal selling, you will be rewarded in many ways such as improving the company's image and gaining more clients. They will help you achieve sales goals, and the company will be able to maintain its market share and profitability. Customer satisfaction is higher in personal selling. 3- Customer confidence If sales staff have good presentation and communication skills, they gain customers' trust by clarifying all kinds of misunderstandings, objections, questions and doubts. Which increases their confidence in the company. 4- Flexibility If a company provides adequate training to sales staff, they can modify and formulate their marketing message differently to customers. When a customer's problem, goal, and nature change, so does his or her marketing message. 5- Individual service One of the most important things sellers can offer is personal service.
For example, if customers are looking for some kind of help, and salespeople are there to guide and help them, it will increase their satisfaction level. 6- Immediate feedback The main benefit of personal selling is the immediate feedback after delivering the company's phone number database promotional message. However, experienced salespeople know whether or not a customer shows interest air time and money ensuring these factors are effective. Wholesalers are typically not customer-facing entities, meaning they do not directly interact with customers and are not a physical presence for consumers. For this reason, wholesalers are less concerned with customer experience. 3- Level of competition Retailers often face much higher competition compared to wholesalers. There are many retailers offering the same products, so retailers can work competitively to attract customers to their store rather than losing business to competing retail offerings. Wholesalers tend to compete less. While there are often hundreds or even thousands of similar retailers in an industry, there may only be a few wholesalers in the same industry.
Because there are more retailers than wholesalers, wholesalers typically do not face the competitive problems that retailers face whuch as advertising, sales promotion and promotional advertising. A marketing and advertising campaign only spreads awareness, while a personal selling approach emphasizes the marketing message. This way, it covers all the drawbacks of marketing and promotional campaigns . When you combine both marketing and promotional campaigns with personal selling, the result is amazing. 8- Show details It is possible to include all the details of the product/service in the few minutes of the marketing/promotional advertisement. Especially television advertising has many limitations. However, sales staff have the option to provide a detailed message to customers and how the product helps customers.
|
|