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Inbound recruiting: A golden strategy to attract talent Inbound Marketing Business Strategy By Sandra GUYOMARD 9 mins. March 19, 2024 1 Inbound recruiting: definition 2 Inbound Recruiting: for whom? 3 Benefits of Inbound Recruiting 4 How to do inbound recruiting? 5 Steps of Inbound Recruiting Share on : Have you ever been contacted by a headhunter, or a human resources manager via a message on Linkedin, inviting you to view a job offer or to make an appointment to discuss an opportunity without it really being appropriate? ? Outbound recruiting is the strategy according to which the company contacts a potential candidate,
targeting them according to specific criteria. Mayotte Email List the opposite strategy, namely how to bring in candidates naturally. Find out in this article what inbound recruiting is, who it is for, what its advantages are, and how to set it up. What is Inbound Recruiting? If I tell you “ Inbound Marketing ”, what do you think of? For my part, 4 words immediately come to mind: attract, convert, conclude, build loyalty. This is the methodology which aims, among other things, to attract customers through the production of quality content , to be well referenced on Google , by adopting an adapted strategy on social networks ,
all by meeting the buyer's expectations. persona according to the cycle of their purchasing journey . Inbound Recruiting is Inbound Marketing, but applied to recruitment.Replace the words prospects and customers with candidates, and you're there! Thus, Inbound Recruiting will consist of: Attract candidates , via relevant content, adapted to their research during their journey as a “skills provider”. The employer brand and brand image will play a crucial role in this phase. Convert these “prospect candidates” , by inviting them to leave their contact details to build your candidate pool. Or solicit them when an offer matches their profile using nurturing techniques . Conclude, or rather recruit.
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