Check to see if the keyword difficulty is higher

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Than the keyword difficulty you are currently targeting. Normally, it should look like this: (As mentioned above, according to Ahrefs ' Keyword Difficulty, it is 400% more difficult for "dog food" to appear on page 1 than similar long-tail keywords.) Since Amazon's suggested keywords are carefully selected, the conversion rate will likely be high. Finally, include these keywords in the text of your product and category pages (as well as titles and descriptions). Chapter 4: Increase your natural search click-through rate Is natural search CTR an actual Google ranking factor? That's exactly right. Even if this isn't the case, improving CTR is one of the few ways to increase organic traffic (without necessarily increasing rankings). In this chapter, we'll show you how to make your website more attractive to clicks. Include emotion in the title (not too much) Industry research has found that emotional headlines have higher click-through rates . However, these studies focus on social media click-through rates.

As such, these data may not apply to Google users' search behavior. In fact, our research analyzing 5 million Google search results shows that emotional title tags can help improve CTR. But this Belgium Phone Number Data is only up to a certain point. Once you enter the realm of low relevance, click-through rates plummet. The important thing here is that both the title and the description should include some emotional element (both positive and negative are effective). However, if you include too many emotional elements, Google searchers will pass your website past in the search results . Promote your content in your meta description According to Google's own data , "detailed descriptions are likely to drive more clicks.



" Although Google doesn't always show your descriptions in search results, it's still worth writing a high-quality description for every page. If Google shows your description, it's a great opportunity to promote your content. Let me give a concrete example below. Try the question in the title The research mentioned above found that question-based titles have a 14% higher CTR than titles without questions. It's clear that it doesn't make sense to include a question in every title.