Repeat purchasesOur measurement plan

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If we tried to find a proxy for our example business, Anita Flower Delivery, we might get something like this Top of Funnel Goal   Increase visibility and awareness of our business in the USProxy   Traffic from new visitorsMiddle of funnel goal   Get leads from people interested in flower deliveryProxy   Email registrationBottom of funnel goal   Generate salesProxy   SalesMonetization, retention, and love goals   Increase customer loyaltyProxy    will now look like this It takes creativity to figure out proxies for business goals, but over time, you will get better at executing these Web Analytics strategies.

Just like the previous step, choosing a proxy forces you to focus on getting your site Belgium Mobile Number List visitors to take only a few events or actions — if something isn't listed, you shouldn't spend time or resources doing it.3. SELECT KPI TO TRACK PERFORMANCE (TRACK PERFORMANCE)At this stage, you have written down the most important business goals and identified proxies to make it easier to measure those goals.Now it's time to determine the KPIs for each proxy.KPIs allow translating actions on your site (aka proxies) into metrics that you can easily find and read using Google Analytics.





In other words, you translate words into numbers.For example, let's say you want to measure the number of “email signups.”If you have a form on your site where users can enter their email to sign up for your newsletter or download a freebie, how to do it You can track the number of visitors who click the button to submit the formYou can track the number of visitors who visit your thank you page after submitting the formOne of these is a great KPI for email signups because you can easily set it and view it in Google Analytics.