The need to collaborate optimizing

anamikaHJK

That are related to the offer of your site in order to reduce uncertainty about the profile and interests of the visitors concerned. , offering tailored content and personalized experiences to a visitor, retaining their intention and supporting them towards conversion becomes feasible. Personalize according to the traffic source (SEM website convergence Whether you offer a service or a product for sale, you are concerned with converting your visitors into potential customers. In , personalization is rightly a must to convert; the content that is displayed depends on the Internet user's prior navigation.
  
However, it is important to know that Internet users (potential customers come from various sources socia wedding photo editing service  networks, after clicking on one of your emails, from a search engine, etc. Once on the site, not all your visitors arrive with the same needs, desires, and maturity in relation to your offer. A visitor who arrives via SEO does not necessarily have the same purchasing intentions as one who arrives via an Adwords campaign. – In SEO, the Internet user carries out his search on generic keywords, these are rather people in the discovery phase.



It is possible to help them make their choice by multiplying the landing pages. – In SEA, the Internet user is often more precise in his request. It is therefore further downstream in the purchasing process. The ideal is then to offer them products according to their navigation to match their needs as closely as possible, via real-time product recommendation solutions for example. – In SMO, the Internet user is rather opportunistic and clicks when the subject interests him. Instead, you need to encourage them to keep in touch (by following you or subscribing to your newsletter and above all maintain the relationship.