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However, when it comes to expensive items or items that we buy for years, such as furniture, bedding or mattresses, it is difficult for someone to buy another thing in two weeks. When dealing with such topics, it is worth considering exclusions. This means not reaching out again to people who have already bought from us or to those from whom we have a small chance of buying.
So, let's say someone added something to the cart a long time ago America Cell Phone Number List or was on the website a very long time ago - let's say three months. In such a case, you probably won't consider the mattress anymore. He needed it earlier and would rather buy it elsewhere. Therefore, it is worth simply excluding such people, because there is little chance that they will make a purchase from us, since so much time has passed. AJ: Let's try to sum it up.
So the first mistake you notice is the lack of any exclusions and reaching people who have either recently purchased or have been on the website for too long. And here you define too long ago as three months and earlier. This is an interesting thread that you kind of touched on, but I would like it to resonate. You said that it wouldn't be a mistake, provided that we operate in a specific category or niche. So what industry or segment does not have to worry about exclusions, so it can easily reach people who have just bought it? JK: Yes, so as not to worry about exclusions at all, I would rather say none. In some cases, however, this error may simply not be so noticeable.
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