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Why do young people want to become influencers? While teenagers and young adults can spend hours alone in front of their screen, they have never been more eager to expand their virtual community. For some, influencing the act of purchasing, or creating a new style , is above all a way to satisfy their need to belong. They blog for the pleasure of sharing a passion common to all their subscribers, creating content to support a cause or simply presenting a latest trendy purchase to their friends. These nano-influencers have approximately between 500 and 5,000 trusted followers. Micro -influencers have a number of subscribers that can reach 30,000 Internet users with a high engagement rate.
For the most successful on the networks, the brands pay them enough to quickly propel them to the rank of young entrepreneurs. Thus, macro-influencers, as true brand icons, can arouse the interest of 30,000 to 70,000 followers, often thanks to a blog or a YouTube channel. Digital influencer: a first choice strategist for brands. From the first YouTubers to the TikTok phenomenon, via Facebook and the advent of Instagram, brands are spoiled for choice Telemarketing List among young ambassadors who are very active on the networks. Studies have shown in fact that consumer comments, via these social media channels, have a much greater ascendancy than advertisements featuring celebrities. By developing an influencer marketing strategy, brands take care of their e-reputation and thus considerably increase their credibility as well as the number of sales. The power of followers to boost your visibility. The objective of an influencer is the same as that of brands, namely to increase their reputation on the internet sustainably. Gaming, lifestyle, beauty, sport, while there are numerous opportunities to create a community of subscribers, becoming popular on the networks can take a long time. However, to undertake community management actions, it is essential to quickly attract numerous users.
And to help these young digital leaders develop their audience , solutions exist. The current trend is the purchase of followers or likes which allows you to quickly acquire numerous views and effectively gain visibility. A company like SupremBoost can take care of the promotion and strategic sharing of content. Instagrammer, YouTuber, blogger, whatever the social network favored by influencers and the size of their community, everyone can represent a real asset for brands. It is therefore easy to understand why young people (or not so young people!) want to become influencers. The future of digital marketing still seems full of promise for the new generation.
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