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This refers to fraudulent activities aimed at generating false impressions or clicks on digital ads thereby increasing costs for advertisers and reducing the effectiveness of their campaigns. Here are some of the most common types of digital ad fraud and how to spot them. Click fraud This occurs when bots or people click on ads without the intention of making a purchase.To detect click fraud advertisers can monitor their click-through rate (CTR) and track the IP addresses of the clicks to identify any unusual patterns or sources. Impression fraud This occurs when ads are shown to robots or non-humans instead of real mobile app development service people. Advertisers can use third-party verification services to verify that their ads are being shown to real people.
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Domain spoofing This occurs when fraudsters spoof the website on which the ad is being displayed in order to trick advertisers into paying to display their ad on the fake website. Advertisers can use domain verification services to verify the authenticity of the website on which their ads are displayed.
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